“In my mind, you don’t try to make Bordeaux in Burgundy, that would be silly … So why are we, in California, trying to make Champagne? The climate is very different, the soil is different, fundamentally we have a different terroir … So I launched this company as an experiment to figure out what we could be doing in California that’s not simply an emulation of Champagne. Imagine you take a piece of fruit from the outside of a tree, sitting in the sun and it's really ripe and warm, it has a very strong fruit expression. If you get fruit from the shady part of the tree, it's still hard and not ripe. Fundamentally what happens in California is that we have all the sunshine, all the sweetness, and you can taste it … In a blind tasting, you would never be confused once you learn the difference.”